Instagram

Report September 2025

Submitted
Commitment 8
Relevant Signatories commit to provide transparency information to users about the political or issue ads they see on their service.
We signed up to the following measures of this commitment
Measure 8.1 Measure 8.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
As mentioned in our previous reports, we continue to provide transparency on Instagram with tools such as the ‘Why am I seeing this Ad’ tool. 
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Beginning in October 2025, Meta will no longer allow political, electoral and social issue ads on our platforms in the EU, given the unworkable requirements and legal uncertainties introduced by the EU’s Transparency and Targeting of Political Advertising regulation.
Measure 8.2
Relevant Signatories will provide a direct link from the ad to the ad repository.
QRE 8.2.1
Relevant Signatories will provide details of the policies and measures put in place to implement the above-mentioned measures accessible to EU users, especially by publishing information outlining the main parameters their recommender systems employ in this regard.
There have been no significant updates since the last submitted report.
QRE 8.2.1 (for measures 8.1 & 8.2)
There have been no significant updates since the last submitted report.