As mentioned in our baseline report: Any advertiser who wants to create or edit ads in the European Union that reference political figures, political parties, elections in the EU or social issues within the EU will be required to go through the
authorisation process and have a "Paid for by" label. This requirement includes anyone who performs actions on ads, about social issues, elections or politics such as starting or pausing ads, adjusting targeting, creating or editing disclaimers, or any other function related to ad management.
Identity confirmation is at the individual level, only needs to be done once and consists of:
- Turning on two-factor authentication
- Choosing one of the following options to confirm your identity:
- Valid photo ID
- Two official documents
- A notarized form that you download from facebook.com/id
To help guard against foreign interference, advertisers (including political organisations and agencies) who want to run ads about social issues, elections or politics must have their ad run by a person who is authorised in the EU country that they're targeting.
European Union institutions, registered European political parties and official political groups qualify to run ads about social issues, elections, and politics in Member States unless otherwise prohibited.
Advertisers are required to follow all other stated terms and conditions.
To help maintain the integrity of our authorization requirements, we'll periodically require that some advertisers
reconfirm their identity and location. Identity reconfirmation must be done within 60 days of initial notice.
