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Report September 2025

Submitted
Commitment 2
Relevant Signatories participating in advertising commit to prevent the misuse of advertising systems to disseminate Disinformation in the form of advertising messages.
We signed up to the following measures of this commitment
Measure 2.1 Measure 2.2 Measure 2.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
As mentioned in our baseline report, we enforce Advertising Standards on what is allowed across Meta technologies, and our advertisers must also follow our Terms of service and our Community Standards.

(For monetisation policies, see Commitment 1)
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
As noted in our baseline report, our policies are based on years of experience and expertise in safety combined with external input from experts around the world. We are continuously working to protect the integrity of our platforms and adjusting our Advertising Standards, policies, tools, and processes.
Measure 2.1
Relevant Signatories will develop, deploy, and enforce appropriate and tailored advertising policies that address the misuse of their advertising systems for propagating harmful Disinformation in advertising messages and in the promotion of content.
QRE 2.1.1
Signatories will disclose and outline the policies they develop, deploy, and enforce to meet the goals of Measure 2.1 and will link to relevant public pages in their help centres.
As noted in our baseline report, advertisers that are running ads across Meta technologies must follow our Terms of Use, our Community Standards and our Advertising Standards. As such, Misinformation is considered to be unacceptable content under our Advertising Standards. See more here. 
SLI 2.1.1
Signatories will report, quantitatively, on actions they took to enforce each of the policies mentioned in the qualitative part of this service level indicator, at the Member State or language level. This could include, for instance, actions to remove, to block, or to otherwise restrict harmful Disinformation in advertising messages and in the promotion of content.
  1. Number of Ads removed  on Facebook and Instagram combined for violating our Misinformation policy in the EU from 01/01/2025 to 30/06/2025.*
  2. Overall number of Ads removed on Facebook and Instagram combined (in the EU) from 01/01/2025 to 30/06/2025.

Number of Ads removed on Facebook and Instagram combined for violating our Misinformation policy in the EU from 01/01/2025 to 30/06/2025. Overall number of Ads removed on Facebook and Instagram combined (in the EU) from 01/01/2025 to 30/06/2025. Type of Action 3 Type of Action 4
Austria Over 1,000 Over 59,000 0 0
Belgium Over 4,400 Over 170,000 0 0
Bulgaria Over 1,400 Over 69,000 0 0
Croatia Over 630 Over 34,000 0 0
Cyprus Over 4,700 Over 180,000 0 0
Czech Republic Over 2,000 Over 110,000 0 0
Denmark Over 2,400 Over 190,000 0 0
Estonia Over 1,500 Over 63,000 0 0
Finland Over 640 Over 45,000 0 0
France Over 12,000 Over 860,000 0 0
Germany Over 9,800 Over 580,000 0 0
Greece Over 1,400 Over 120,000 0 0
Hungary Over 960 Over 95,000 0 0
Ireland Less than 500 Over 34,000 0 0
Italy Over 13,000 Over 830,000 0 0
Latvia Over 770 Over 28,000 0 0
Lithuania Over 990 Over 42,000 0 0
Luxembourg Less than 500 Over 7,100 0 0
Malta Over 630 Over 37,000 0 0
Netherlands Over 3,400 Over 200,000 0 0
Poland Over 5,700 Over 280,000 0 0
Portugal Over 2,500 Over 160,000 0 0
Romania Over 2,200 Over 99,000 0 0
Slovakia Over 760 Over 50,000 0 0
Slovenia Over 560 Over 32,000 0 0
Spain Over 6,700 Over 460,000 0 0
Sweden Over 2,000 Over 200,0000 0 0