Instagram

Report September 2025

Submitted
Commitment 1
Relevant signatories participating in ad placements commit to defund the dissemination of disinformation, and improve the policies and systems which determine the eligibility of content to be monetised, the controls for monetisation and ad placement, and the data to report on the accuracy and effectiveness of controls and services around ad placements.
We signed up to the following measures of this commitment
Measure 1.3 Measure 1.5
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
There have been no significant updates since the last submitted report.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes
If yes, which further implementation measures do you plan to put in place in the next 6 months?
  • Inventory Filter for Instagram Feed gives advertisers the ability to adjust their preferences for adjacency to different content types. Within this control, advertisers can choose between expanded, moderate, and limited inventory settings based on the suitability level that’s right for their brand. Meta will continue to invest resources in the ongoing development and enhancement of the inventory filter.
  • We plan to expand integrations with our third-party partners to introduce additional functionality.

Measure 1.3
Relevant Signatories responsible for the selling of advertising, inclusive of publishers, media platforms, and ad tech companies, will take commercial and technically feasible steps, including support for relevant third-party approaches, to give advertising buyers transparency on the placement of their advertising.
QRE 1.3.1
Signatories will report on the controls and transparency they provide to advertising buyers with regards to the placement of their ads as it relates to Measure 1.3.
We continue to offer several brand safety controls to allow advertisers to have control over the placement of their advertising, including  preventing ads from running alongside certain types of content on Instagram. Advertisers can see and update brand safety settings directly and these controls can be used in combination or on their own [see here for details].

These controls are transparent and advertisers can access details about Meta's brand safety description of methodology.