Instagram

Report March 2025

Submitted
Commitment 21
Relevant Signatories commit to strengthen their efforts to better equip users to identify Disinformation. In particular, in order to enable users to navigate services in an informed way, Relevant Signatories commit to facilitate, across all Member States languages in which their services are provided, user access to tools for assessing the factual accuracy of sources through fact-checks from fact-checking organisations that have flagged potential Disinformation, as well as warning labels from other authoritative sources.
We signed up to the following measures of this commitment
Measure 21.1 Measure 21.2 Measure 21.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
As mentioned in our previous report, we updated our fact-checking program guidelines to clarify that our existing policies allow fact-checkers to rate digitally created or edited content - including through the use of artificial intelligence (AI) - when content risks misleading people about something consequential that has no basis in fact. We also employed measures to improve fact-checkers ability to apply their ratings to fake or manipulated audio content.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
As mentioned in our baseline report, our policies are based on years of experience and expertise in safety combined with external input from experts around the world. 

Commitment 21 covers the current practices for Instagram in the EU. In keeping with Meta’s public announcements on 7 January 2025, we will continue to assess the applicability of this chapter to Facebook and Instagram and we will keep under review whether it is appropriate to make alterations in light of changes in our practices, such as the deployment of Community Notes.
Measure 21.1
Relevant Signatories will further develop and apply policies, features, or programs across Member States and EU languages to help users benefit from the context and insights provided by independent fact-checkers or authoritative sources, for instance by means of labels, such as labels indicating fact-checker ratings, notices to users who try to share or previously shared the rated content, information panels, or by acting upon content notified by fact-checkers that violate their policies.
Instagram
QRE 21.1.1
Relevant Signatories will report on the policies, features, or programs they deploy to meet this Measure and on their availability across Member States.
As mentioned in our baseline report, Meta partners with  over 45 Independent third-party fact-checkers certified through the non-partisan International Fact-Checking Network (IFCN) and European Fact-Checking Standards Network (EFCSN) in Europe. In the EU specifically we work with over 29 partners, covering 23 languages, and 26 countries. 

The list of fact-checkers with whom we partner across the EU is in QRE 30.1.2. 

Fact-checkers review a piece of content and rate its accuracy. This process occurs independently from Meta. The ratings fact-checkers can use are False, Altered, Partly false, Missing context, Satire and True. Further details are shared on our Transparency Centre on these ratings. While we are responsible for setting these guidelines, fact-checkers review and rate content independently – we do not make changes to ratings.

When content has been rated by fact-checkers, we take action to (1) label it, (2) ensure less people see it, and (3) sanction repeat offenders. 

There is more detail on all the actions taken under QRE 31.1.1 as well as in our baseline report.

SLI 21.1.1
Relevant Signatories will report through meaningful metrics on actions taken under Measure 21.1, at the Member State level. At the minimum, the metrics will include: total impressions of fact-checks; ratio of impressions of fact-checks to original impressions of the fact-checked content–or if these are not pertinent to the implementation of fact-checking on their services, other equally pertinent metrics and an explanation of why those are more adequate.
1. Number of distinct articles written by 3PFCs that were used to apply a fact-checking label to content on Instagram from 01/07/2024 to 31/12/2024.*

2.  Number of distinct pieces of content viewed on Instagram that were  treated with a fact-checking label due to a falsity assessment by third party fact checkers between 01/07/2024 to 31/12/2024.

3. Rate of reshare non-completion among the unique attempts by users to reshare a content on Instagram that was treated with a fact-checking label in EU member state countries from 01/07/2024 to 31/12/2024..

*This metric shows the number of distinct fact-checking articles written by Meta’s 3PFC partners and utilised to label content in each EU member state. As articles may be used in multiple countries, and several articles may be used to label a piece of content, the total sum of articles utilised for all member states exceeds the number of distinct articles created in the EU (43,000). This is expected. 
Country Number of Articles written by third party fact checkers to justify rating on Instagram between 01/07/2024 to 31/12/2024. Content viewed on Instagram and treated with fact checks, due to a falsity assessment by third party fact checkers between 01/07/2024 to 31/12/2024. % of reshares attempted that were not completed on treated content - Instagram between 01/07/2024 to 31/12/2024.
Austria Over 13,000 Over 72,000 45% 0
Belgium Over 14,000 Over 83,000 44% 0
Bulgaria Over 8,300 Over 32,000 46% 0
Croatia Over 8,800 Over 35,000 41% 0
Cyprus Over 8,200 Over 32,000 50% 0
Czech Republic Over 10,000 Over 46,000 44% 0
Denmark Over 11,000 OverOver 53,00046,000 49% 0
Estonia Over 5,000 Over 14,000 44% 0
Finland Over 10,000 Over 47,000 41% 0
France Over 21,000 Over 200,000 48% 0
Germany Over 26,000 Over 310,000 45% 0
Greece Over 12,000 Over 69,000 48% 0
Hungary Over 8,500 Over 33,000 46% 0
Ireland Over 14,000 Over 89,000 43% 0
Italy Over 23,000 Over 220,000 48% 0
Latvia Over 5,400 Over 15,000 43% 0
Lithuania Over 5,900 Over 18,000 47% 0
Luxembourg Over 5,400 Over 15,000 48% 0
Malta Over 4,900 Over 14,000 48% 0
Netherlands Over 18,000 Over 130,000 42% 0
Poland Over 14,000 Over 84,000 45% 0
Portugal Over 17,000 Over 120,000 45% 0
Romania Over 11,000 Over 57,000 44% 0
Slovakia Over 7,900 Over 29,000 45% 0
Slovenia Over 6,200 Over 21,000 46% 0
Spain Over 23,000 Over 260,000 48% 0
Sweden Over 15,000 Over 100,000 46% 0
Iceland N/A N/A N/A 0
Liechtenstein N/A N/A N/A 0
Norway N/A N/A N/A 0