Instagram

Report March 2025

Submitted
Commitment 7
Relevant Signatories commit to put proportionate and appropriate identity verification systems in place for sponsors and providers of advertising services acting on behalf of sponsors placing political or issue ads. Relevant signatories will make sure that labelling and user-facing transparency requirements are met before allowing placement of such ads.
We signed up to the following measures of this commitment
Measure 7.1 Measure 7.2 Measure 7.3 Measure 7.4
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
As mentioned in our baseline report, we have taken a broad definition for political advertising and adopted a policy that applies to all “ads about social issues, elections or politics”. Any advertiser—both political and non-political—who wants to run ads targeting countries in the EU that are about a candidate for public office, a political figure, political parties, elections or social issues will be required to confirm their identity.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
As mentioned in our baseline report, our policies are based on years of experience and expertise in safety combined with external input from experts around the world. We are continuously working to protect the integrity of our platforms and adjusting our Political Advertising policies, tools, and processes. 
Measure 7.1
Relevant Signatories will make sure the sponsors and providers of advertising services acting on behalf of sponsors purchasing political or issue ads have provided the relevant information regarding their identity to verify (and re-verify where appropriate) said identity or the sponsors they are acting on behalf of before allowing placement of such ads.
Instagram
QRE 7.1.1
Relevant Signatories will report on the tools and processes in place to collect and verify the information outlined in Measure 7.1.1, including information on the timeliness and proportionality of said tools and processes.
As mentioned in our baseline report: Any advertiser who wants to create or edit ads in the European Union that reference political figures, political parties, elections in the EU or social issues within the EU will be required to go through the authorisation process and have a "Paid for by" label. This requirement includes anyone who performs actions on ads, about social issues, elections or politics such as starting or pausing ads, adjusting targeting, creating or editing disclaimers, or any other function related to ad management.

Identity confirmation is at the individual level, only needs to be done once and consists of:
  • Turning on two-factor authentication
  • Choosing one of the following options to confirm your identity:
    • Valid photo ID
    • Two official documents
    • A notarized form that you download from facebook.com/id

To help guard against foreign interference, advertisers (including political organisations and agencies) who want to run ads about social issues, elections or politics must have their ad run by a person who is authorised in the EU country that they're targeting. 

European Union institutions, registered European political parties and official political groups qualify to run ads about social issues, elections, and politics in Member States unless otherwise prohibited.

Advertisers are required to follow all other stated terms and conditions.

To help maintain the integrity of our authorization requirements, we'll periodically require that some advertisers reconfirm their identity and location. Identity reconfirmation must be done within 60 days of initial notice.
SLI 7.1.1
Relevant Signatories will publish meaningful metrics on the volume of ads rejected for failure to fulfil the relevant verification processes, comparable to metrics for SLI 6.2.1, where relevant per service and at Member State level.
Number of unique Ads removed for not complying with our policy on SIEP ads on both Facebook and Instagram from 01/07/2024 to 31/12/2024 in EU member states in EU member states.
Country Number of unique Ads removed for not complying with our policy on SIEP ads on both Facebook and Instagram from 01/07/2024 to 31/12/2024 in EU member states.
Austria Over 7,300 0
Belgium Over 19,000 0
Bulgaria Over 3,700 0
Croatia Over 1,900 0
Cyprus Over 2,800 0
Czech Republic Over 9,700 0
Denmark Over 6,800 0
Estonia Over 3,200 0
Finland Over 8,000 0
France Over 36,000 0
Germany Over 40,000 0
Greece Over 7,000 0
Hungary Over 6,900 0
Ireland Over 5,200 0
Italy Over 45,000 0
Latvia Over 5,800 0
Lithuania Over 5,600 0
Luxembourg Over 810 0
Malta Over 1,100 0
Netherlands Over 12,000 0
Poland Over 32,000 0
Portugal Over 15,000 0
Romania Over 17,000 0
Slovakia Over 5,700 0
Slovenia Over 2,400 0
Spain Over 25,000 0
Sweden Over 7,300 0
Iceland N/A 0
Liechtenstein N/A 0
Norway N/A 0