The Code
Signatories
Reports
Prospective Signatories
Structural Indicators
Elections
Report
March 2025
Submitted
Advertising
Commitment 1
Commitment 2
Commitment 3
Political Advertising
Integrity of Services
Empowering Users
Empowering Researchers
Empowering fact-checkers
Transparency Centre
Permanent Task-Force
Monitoring of the Code
Commitment 3
Relevant Signatories involved in buying, selling and placing digital advertising commit to exchange best practices and strengthen cooperation with relevant players, expanding to organisations active in the online monetisation value chain, such as online e-payment services, e-commerce platforms and relevant crowd-funding/donation systems, with the aim to increase the effectiveness of scrutiny of ad placements on their own services.
We signed up to the following measures of this commitment
Measure 3.1 Measure 3.2 Measure 3.3
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Yes
If yes, list these implementation measures here
The
brand suitability inventory filter control
for Instagram Feed and Reels has been expanded to support additional languages including Dutch, Hebrew, Indonesian, Korean, Romanian and Ukrainian.
In addition,
third-party brand safety and suitability verification
forInstagram Feed and Reels is now available through our Meta Business Partner, Adloox, in addition to our other partners previously announced.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Measure 3.1
Measure 3.2
Measure 3.3
Measure 3.1
Relevant Signatories will cooperate with platforms, advertising supply chain players, source-rating services, services that provide indicators of trustworthiness, fact-checking organisations, advertisers and any other actors active in the online monetisation value chain, to facilitate the integration and flow of information, in particular information relevant for tackling purveyors of harmful Disinformation, in full respect of all relevant data protection rules and confidentiality agreements.
Instagram
QRE 3.1.1
Signatories will outline how they work with others across industry and civil society to facilitate the flow of information that may be relevant for tackling purveyors of harmful Disinformation.
There have been no significant updates since the last submitted report.
