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Report March 2025

Submitted
Commitment 2
Relevant Signatories participating in advertising commit to prevent the misuse of advertising systems to disseminate Disinformation in the form of advertising messages.
We signed up to the following measures of this commitment
Measure 2.1 Measure 2.2 Measure 2.3 Measure 2.4
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
As mentioned in our baseline report, we enforce Advertising Standards on what is allowed across Meta technologies, and our advertisers must also follow our Terms of service and our Community Standards.

(For monetisation policies, see Commitment 1)

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
As noted in our baseline report, our policies are based on years of experience and expertise in safety combined with external input from experts around the world. We are continuously working to protect the integrity of our platforms and adjusting our Advertising Standards, policies, tools, and processes
Measure 2.1
Relevant Signatories will develop, deploy, and enforce appropriate and tailored advertising policies that address the misuse of their advertising systems for propagating harmful Disinformation in advertising messages and in the promotion of content.
Instagram
QRE 2.1.1
Signatories will disclose and outline the policies they develop, deploy, and enforce to meet the goals of Measure 2.1 and will link to relevant public pages in their help centres.
As noted in our baseline report, advertisers that are running ads across Meta technologies must follow our Terms of Use, our Community Standards and our Advertising Standards. As such, Misinformation is considered to be unacceptable content under our Advertising Standards. See more here. 
SLI 2.1.1
Signatories will report, quantitatively, on actions they took to enforce each of the policies mentioned in the qualitative part of this service level indicator, at the Member State or language level. This could include, for instance, actions to remove, to block, or to otherwise restrict harmful Disinformation in advertising messages and in the promotion of content.
  1. Number of Ads removed  on Facebook and Instagram combined for violating our Misinformation policy in the EU from 01/07/2024 to 31/12/2024.*
  2. Overall number of Ads removed on Facebook and Instagram combined (in the EU) from 01/07/2024 to 31/12/2024.

*Meta's policies to tackle false claims about COVID-19 which could directly contribute to the risk of imminent physical harm changed in June 2023 following Meta's independent Oversight Board’s advice. We now only remove this content in countries with an active COVID-19 public health emergency declaration (during the reporting period no countries had an active health emergency declaration). This change has impacted our enforcement metrics on removals for this reporting period but does not change our overall approach to fact-checking. These changes are an expected part of fluctuating content trends online*

Country Number of Ads removed on Facebook and Instagram combined for violating our Misinformation policy in the EU from 01/07/2024 to 31/12/2024. Overall number of Ads removed on Facebook and Instagram combined (in the EU) from 01/07/2024 to 31/12/2024.
Austria Over 660 Over 56,000 0 0
Belgium Over 1,200 Over 89,000 0 0
Bulgaria Over 1,100 Over 73,000 0 0
Croatia Less than 500 Over 23,000 0 0
Cyprus Less than 500 Over 37,000 0 0
Czech Republic Over 1,300 Over 92,000 0 0
Denmark Over 1,000 Over 58,000 0 0
Estonia Over 2,400 Over 240,000 0 0
Finland Over 730 Over 24,000 0 0
France Over 5,600 Over 400,000 0 0
Germany Over 9,100 Over 780,000 0 0
Greece Over 700 Over 44,000 0 0
Hungary Over 810 Over 63,000 0 0
Ireland Over 800 Over 41,000 0 0
Italy Over 14,000 Over 660,000 0 0
Latvia Over 2,200 Over 73,000 0 0
Lithuania Over 3,400 Over 97,000 0 0
Luxembourg Less than 500 Over 5,100 0 0
Malta Less than 500 Over 16,000 0 0
Netherlands Over 3,700 Over 270,000 0 0
Poland Over 12,000 Over 790,000 0 0
Portugal Over 6,100 Over 270,000 0 0
Romania Over 6,300 Over 210,000 0 0
Slovakia Over 680 Over 38,000 0 0
Slovenia Less than 500 Over 35,000 0 0
Spain Over 8,500 Over 530,000 0 0
Sweden Over 1,900 Over 76,000 0
Iceland N/A N/A 0
Liechtenstein N/A N/A 0
Norway N/A N/A 0 0