IAB Europe (Interactive Advertising Bureau Europe)

Report March 2025

Submitted
 
IAB Europe (Transparency Register: 43167137250-27) is the European-level association representing the broad digital advertising and marketing ecosystem. Its members include media, technology, and marketing companies, as well as national IABs. It comprises 25 national associations, whose 5,000+ members include advertisers, agencies, publishers, and technology companies.

IAB Europe understands the complexity of combating disinformation and recognizes its importance for the digital ecosystem to continue offering reliable information. This is in the best interest of all parties involved, as access to truthful information promotes confidence in the digital space and benefits the overall health of the digital ecosystem.

The Association and a number of its members were original signatories of the first Code in 2018. Since then, IAB Europe, in its role as a trade association signatory, has been promoting the Code within the industry and advocating for ongoing collaboration on it throughout the digital ecosystem.

After the signing of the 2022 CoP, IAB Europe participated in the post-signing activities of the Taskforce Group and became part of the Ad Scrutiny, Monitoring and Reporting, and Outreach and Integration Subgroups of the Taskforce. In those, the association shared the point of view from the digital advertising ecosystem when needed.

As stated in the Code, as a trade association, IAB Europe, when adhering to this Code, does not enter into obligations on behalf of its members. 

In this annual report, due to its nature as a trade association, IAB Europe only reports on the mandatory commitments and those linked to its efforts in promoting the Code within the industry, as well as the association's participation in the Task Force and its subgroups.

IAB Europe will continue to educate the industry on the significance of the CoP and its commitments to maintaining a digital space that offers accurate information and viewpoints that are accessible and affordable to all citizens.

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Commitment 3
Relevant Signatories involved in buying, selling and placing digital advertising commit to exchange best practices and strengthen cooperation with relevant players, expanding to organisations active in the online monetisation value chain, such as online e-payment services, e-commerce platforms and relevant crowd-funding/donation systems, with the aim to increase the effectiveness of scrutiny of ad placements on their own services.
We signed up to the following measures of this commitment
Measure 3.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
If yes, list these implementation measures here
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Measure 3.2
Relevant Signatories will exchange among themselves information on Disinformation trends and TTPs (Tactics, Techniques, and Procedures), via the Code Task-force, GARM, IAB Europe, or other relevant fora. This will include sharing insights on new techniques or threats observed by Relevant Signatories, discussing case studies, and other means of improving capabilities and steps to help remove Disinformation across the advertising supply chain - potentially including real-time technical capabilities.
QRE 3.2.1
Signatories will report on their discussions within fora mentioned in Measure 3.2, being mindful of not disclosing information that is confidential and/or that may be used by malicious actors to circumvent the defences set by Signatories and others across the advertising supply chain. This could include, for instance, information about the fora Signatories engaged in; about the kinds of information they shared; and about the learnings they derived from these exchanges.
Part of the IAB Europe’s mission is to promote industry collaboration and share best practices. The Association is a relevant forum to facilitate exchanges amongst market players, building on existing discussions with members, including those related to brand safety, transparency and quality. IAB Europe is committed to keep supporting industry exchanges within the remit of the CoP and remains committed to this in the future.