IAB Europe (Transparency Register: 43167137250-27) is the European-level association representing the broad digital advertising and marketing ecosystem. Its members include media, technology, and marketing companies, as well as national IABs. It comprises 25 national associations, whose 5,000+ members include advertisers, agencies, publishers, and technology companies.

IAB Europe understands the complexity of combating disinformation and recognizes its importance for the digital ecosystem to continue offering reliable information. This is in the best interest of all parties involved, as access to truthful information promotes confidence in the digital space and benefits the overall health of the digital ecosystem.

The Association and a number of its members were original signatories of the first Code in 2018. Since then, IAB Europe, in its role as a trade association signatory, has been promoting the Code within the industry and advocating for ongoing collaboration on it throughout the digital ecosystem.

After the signing of the 2022 CoP, IAB Europe participated in the post-signing activities of the Taskforce Group and became part of the Ad Scrutiny, Monitoring and Reporting, and Outreach and Integration Subgroups of the Taskforce. In those, the association shared the point of view from the digital advertising ecosystem when needed.

As stated in the Code, as a trade association, IAB Europe, when adhering to this Code, does not enter into obligations on behalf of its members. 

In this annual report, due to its nature as a trade association, IAB Europe only reports on the mandatory commitments and those linked to its efforts in promoting the Code within the industry, as well as the association's participation in the Task Force and its subgroups.

IAB Europe will continue to educate the industry on the significance of the CoP and its commitments to maintaining a digital space that offers accurate information and viewpoints that are accessible and affordable to all citizens.