Facebook

Report September 2026

Submitted
Commitment 15
Relevant Signatories that develop or operate AI systems and that disseminate AI-generated and manipulated content through their services (e.g. deepfakes) commit to take into consideration the transparency obligations and the list of manipulative practices prohibited under the proposal for Artificial Intelligence Act.
We signed up to the following measures of this commitment
Measure 15.1 Measure 15.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Yes, we have introduced new measures during the reporting period.
If yes, list these implementation measures here
As announced in June 2026, we began automatically detecting ads created or edited using third-party AI tools through industry-standard signals. When detected, we’ll apply an “AI info” label.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No, we do not plan to put further implementation measures in place in the next 6 months.
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 15.1
Relevant signatories will establish or confirm their policies in place for countering prohibited manipulative practices for AI systems that generate or manipulate content, such as warning users and proactively detect such content.
Facebook
QRE 15.1.1
In line with EU and national legislation, Relevant Signatories will report on their policies in place for countering prohibited manipulative practices for AI systems that generate or manipulate content.
Our Community Standards and enforcement actions are designed to address the risk that content may be used to manipulate people. Our approach includes proactive detection and labelling of AI-generated and manipulated content, warning users through visible labels, and removing or restricting content that violates our policies. These measures are kept under regular review and updated as appropriate to ensure continued compliance with evolving regulatory requirements and industry best practices. 

Labelling content that has been created or edited using our generative AI features is one part of Meta’s broader efforts to provide transparency about the use of AI in content creation, particularly in advertisements and organic content across Facebook and Instagram. The rollout of AI labelling began in 2024, with updates and expansions planned as new generative AI features are introduced, and as technology continues to evolve.

Meta has processes/technology in place to help support automatic detection of AI-generated content. Once content is generated via Meta AI and it is uploaded or shared across the relevant, in-scope posting surfaces, that content is labelled. Where Meta attributes organic image or video content on Facebook and Instagram as fully generated by Meta AI, a label is applied. For ads, the label is surfaced in the ad’s transparency hub, “About this Ad", which people can access via the three dot menu on the ad. In addition, as we announced in June 2026, we began automatically detecting ads created or edited using third-party AI tools through industry-standard signals. When detected, we’ll apply an “AI info” label.