Facebook

Report September 2026

Submitted
Commitment 7
Relevant Signatories commit to put proportionate and appropriate identity verification systems in place for sponsors and providers of advertising services acting on behalf of sponsors placing political or issue ads. Relevant signatories will make sure that labelling and user-facing transparency requirements are met before allowing placement of such ads.
We signed up to the following measures of this commitment
Measure 7.1 Measure 7.2 Measure 7.3 Measure 7.4
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Since 6 October 2025, Meta no longer allows social issue, political, and electoral ads (“SIEP ads”) on our platforms in the EU and associated territories. SIEP ads are still permitted in the remaining EEA countries, namely Norway, Iceland, and Liechtenstein, subject to the applicable policy and authorisation requirements.
If yes, list these implementation measures here
N/A
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Since 6 October 2025, Meta no longer allows social issue, political, and electoral ads (“SIEP ads”) on our platforms in the EU and associated territories. SIEP ads are still permitted in the remaining EEA countries, namely Norway, Iceland, and Liechtenstein, subject to the applicable policy and authorisation requirements.
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 7.1
Relevant Signatories will make sure the sponsors and providers of advertising services acting on behalf of sponsors purchasing political or issue ads have provided the relevant information regarding their identity to verify (and re-verify where appropriate) said identity or the sponsors they are acting on behalf of before allowing placement of such ads.
Facebook
QRE 7.1.1
Relevant Signatories will report on the tools and processes in place to collect and verify the information outlined in Measure 7.1.1, including information on the timeliness and proportionality of said tools and processes.
Since 6 October 2025, Meta no longer allows social issue, political, and electoral ads (“SIEP ads”) on our platforms in the EU and associated territories. SIEP ads are still permitted in the remaining EEA countries, namely Norway, Iceland, and Liechtenstein, subject to the applicable policy and authorisation requirement
SLI 7.1.1
Relevant Signatories will publish meaningful metrics on the volume of ads rejected for failure to fulfil the relevant verification processes, comparable to metrics for SLI 6.2.1, where relevant per service and at Member State level.
Number of unique Ads removed for not complying with our policy on SIEP ads on both Facebook and Instagram from 01/01/2026 to 30/06/2026 in EEA Member States.

  • Removed in the EU and associated territories as SIEP ads are no longer permitted (since 6 October 2025). 
  • *In Norway, Iceland, and Liechtenstein, SIEP ads that ran without the required “paid for by” disclaimer and were later removed.
Number of unique Ads removed for not complying with our policy on SIEP ads on both Facebook and Instagram in EEA Member States
Austria 8,839
Belgium 11,724
Bulgaria 5,377
Croatia 2,816
Cyprus 8,382
Czech Republic 13,088
Denmark 11,170
Estonia 2,795
Finland 9,943
France 42,901
Germany 51,851
Greece 9,047
Hungary 26,433
Iceland* 5,495
Ireland 3,657
Italy 60,215
Latvia 3,500
Liechtenstein* 45
Lithuania 3,762
Luxembourg 1,259
Malta 2,711
Netherlands 26,439
Norway* 9,759
Poland 27,144
Portugal 9,845
Romania 12,005
Slovakia 8,785
Slovenia 2,825
Spain 31,197
Sweden 14,434
Total 427,443