QRE 19.1.1
Relevant Signatories will provide details of the policies and measures put in place to implement the above-mentioned measures accessible to EU users, especially by publishing information outlining the main parameters their recommender systems employ in this regard. This information should also be included in the Transparency Centre.
Meta publishes AI System Cards on the Transparency Center (https://transparency.meta.com/features/explaining-ranking/), providing an in-depth view into how AI systems in Meta's products work — including prediction models, input signals, and how they evolve over time. System Cards are written for both expert and non-expert audiences.
Meta provides users with the following tools to understand and control their Facebook experience:
Transparency tools:
- "Why Am I Seeing This Ad?" — shows how demographic details, interests, and website visits contribute to ads shown in Feed
Feed control tools:
- Show More / Show Less — users give feedback on post types they want to see more or less of, temporarily adjusting ranking scores
- Favourites Feed — users select up to 30 friends/Pages whose posts appear higher in Feed and in a dedicated Favourites feed
- Most Recent Feed — content sorted in chronological order
- Feed Filter Bar — users alternate between Top Posts, Most Recent, or Favourites feeds
- Feed Preferences (https://www.facebook.com/help/964154640320617) — suite of tools to manage Feed: unfollow, snooze accounts, or prioritise Favourites
Content controls:
- Comment permissions — users decide who can comment on public posts
- Profanity and keyword filters
Meta continuously analyses integrity risks on its platforms and adjusts transparency and recommender tools as part of an ongoing improvement process.
