Facebook

Report March 2026

Submitted
Commitment 7
Relevant Signatories commit to put proportionate and appropriate identity verification systems in place for sponsors and providers of advertising services acting on behalf of sponsors placing political or issue ads. Relevant signatories will make sure that labelling and user-facing transparency requirements are met before allowing placement of such ads.
We signed up to the following measures of this commitment
Measure 7.1 Measure 7.2 Measure 7.3 Measure 7.4
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Yes
If yes, list these implementation measures here
As announced in July 2025, since October 6, 2025, Meta no longer allows political, electoral and social issue ads on our platforms in the EU, given the unworkable requirements and legal uncertainties introduced by the EU’s Transparency and Targeting of Political Advertising regulation.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
N/A
If yes, which further implementation measures do you plan to put in place in the next 6 months?
N/A
Measure 7.1
Relevant Signatories will make sure the sponsors and providers of advertising services acting on behalf of sponsors purchasing political or issue ads have provided the relevant information regarding their identity to verify (and re-verify where appropriate) said identity or the sponsors they are acting on behalf of before allowing placement of such ads.
Facebook
QRE 7.1.1
Relevant Signatories will report on the tools and processes in place to collect and verify the information outlined in Measure 7.1.1, including information on the timeliness and proportionality of said tools and processes.
As announced in July 2025, since October 6, 2025, Meta no longer allows political, electoral and social issue ads on our platforms in the EU, given the unworkable requirements and legal uncertainties introduced by the EU’s Transparency and Targeting of Political Advertising regulation.
SLI 7.1.1
Relevant Signatories will publish meaningful metrics on the volume of ads rejected for failure to fulfil the relevant verification processes, comparable to metrics for SLI 6.2.1, where relevant per service and at Member State level.
Number of unique Ads removed for not complying with our policy on SIEP ads on both Facebook and Instagram from 01/07/2025 to 31/12/2025 in EEA Member States.

Number of unique Ads removed for not complying with our policy on SIEP ads on both Facebook and Instagram from 01/07/2025 to 31/12/2025 in EEA Member States.
Number of unique Ads removed for not complying with our policy on SIEP ads on both Facebook and Instagram from 01/07/2025 to 31/12/2025 in EEA Member States. Other relevant metrics
Austria Over 290,000 0
Belgium Over 260,000 0
Bulgaria Over 63,000 0
Croatia Over 79,000 0
Cyprus Over 44,000 0
Czech Republic Over 220,000 0
Denmark Over 230,000 0
Estonia Over 42,000 0
Finland Over 160,000 0
France Over 260,000 0
Germany Over 770,000 0
Greece Over 190,000 0
Hungary Over 480,000 0
Ireland Over 68,000 0
Italy Over 800,000 0
Latvia Over 32,000 0
Lithuania Over 47,000 0
Luxembourg Over 15,000 0
Malta Over 25,000 0
Netherlands Over 270,000 0
Poland Over 340,000 0
Portugal Over 72,000 0
Romania Over 370,000 0
Slovakia Over 180,000 0
Slovenia Over 33,000 0
Spain Over 260,000 0
Sweden Over 330,000 0
Iceland Over 1,800 0
Liechtenstein Over 330 0
Norway Over 12,000 0