Facebook

Report September 2025

Submitted
Commitment 9
Relevant Signatories commit to provide users with clear, comprehensible, comprehensive information about why they are seeing a political or issue ad.
We signed up to the following measures of this commitment
Measure 9.1 Measure 9.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
As mentioned in our previous reports, we continue to provide transparency on Facebook with tools such as the ‘Why am I seeing this Ad’ tool. 
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Beginning in October 2025, Meta will no longer allow political, electoral and social issue ads on our platforms in the EU, given the unworkable requirements and legal uncertainties introduced by the EU’s Transparency and Targeting of Political Advertising regulation.
Measure 9.2
Relevant Signatories will explain in simple, plain language, the rationale and the tools used by the sponsors and providers of advertising services acting on behalf of sponsors (for instance: demographic, geographic, contextual, interest or behaviourally-based) to determine that a political or issue ad is displayed specifically to the user.
QRE 9.2.1
Relevant Signatories will describe the tools and features in place to provide users with the information outlined in Measures 9.1 and 9.2, including relevant examples for each targeting method offered by the service.
Meta’s Why am I seeing this ad?” feature allows people to see how factors like basic demographic details, interests, and website visits contribute to the ads that are shown in their Feeds. 

In our baseline report, we also discussed how: 
  • We removed Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organisations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.
  • Through the Ad Preferences tool, people are able to turn off all social issues, electoral or political ads from candidates or organisations that have the “Paid for by” political disclaimer on them. We also allow Facebook users to see how we decide which ads to show and how users can adjust their preferences to determine the ads users are shown.
Our FAQs section in the Ad Library also provides more information on how we decide to show ads.
QRE 9.2.1 (for measures 9.1 & 9.2)
Meta’s Why am I seeing this ad?” feature allows people to see how factors like basic demographic details, interests, and website visits contribute to the ads that are shown in their Feeds. 

In our baseline report, we also discussed how: 
  • We removed Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organisations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.
  • Through the Ad Preferences tool, people are able to turn off all social issues, electoral or political ads from candidates or organisations that have the “Paid for by” political disclaimer on them. We also allow Facebook users to see how we decide which ads to show and how users can adjust their preferences to determine the ads users are shown.
Our FAQs section in the Ad Library also provides more information on how we decide to show ads.