Facebook

Report September 2025

Submitted
Commitment 6
Relevant Signatories commit to make political or issue ads clearly labelled and distinguishable as paid-for content in a way that allows users to understand that the content displayed contains political or issue advertising.
We signed up to the following measures of this commitment
Measure 6.1 Measure 6.2 Measure 6.3 Measure 6.4 Measure 6.5
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
N/A
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes
If yes, which further implementation measures do you plan to put in place in the next 6 months?
Beginning in October 2025, Meta will no longer allow political, electoral and social issue ads on our platforms in the EU, given the unworkable requirements and legal uncertainties introduced by the EU’s Transparency and Targeting of Political Advertising regulation.
Measure 6.1
Relevant Signatories will develop a set of common best practices and examples for marks and labels on political or issue ads and integrate those learnings as relevant to their services.
QRE 6.1.1
Relevant Signatories will publicise the best practices and examples developed as part of Measure 2.2.1 and describe how they relate to their relevant services.
As noted in our baseline report, Meta currently uses disclaimers for ads about social issues, elections or politics. 

Not all placement nor formats can support ads with a "Paid for by" disclaimer, hence we would reject ads on social issues, elections or politics in such placements or formats.