Facebook

Report March 2025

Submitted
Commitment 10
Relevant Signatories commit to maintain repositories of political or issue advertising and ensure their currentness, completeness, usability and quality, such that they contain all political and issue advertising served, along with the necessary information to comply with their legal obligations and with transparency commitments under this Code.
We signed up to the following measures of this commitment
Measure 10.1 Measure 10.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
As mentioned in our previous report, starting in April 2024, the Ad Library in the EU contains more information about the Advertising or Community Standard that an ad violated (if applicable). We display this information for disapproved ads for a period of one year after their last impression is delivered and seven years if the ad is about social issues, elections, or politics.

For disapproved ads that received delivery in the EU, images will be blurred and there will be messaging saying that the ad was removed. The user can click to see more ad details and see more detailed reasoning on why the ad was disapproved, including the specific Advertising or Community Standard it violated.

This change is applicable only to ads that were added to the Ad Library on or after 17 August 2023. 


Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
As mentioned in our baseline report, our policies are based on years of experience and expertise in safety combined with external input from experts around the world. We are continuously working to protect the integrity of our platforms and  adjusting our Political Advertising policies, tools, and processes.
Measure 10.1
Relevant Signatories will set up and maintain dedicated searchable ad repositories containing accurate records (in as close to real time as possible, in particular during election periods) of all political and issue ads served, including the ads themselves. This should be accompanied by relevant information for each ad such as the identification of the sponsor; the dates the ad ran for; the total amount spent on the ad; the number of impressions delivered; the audience criteria used to determine recipients; the demographics and number of recipients who saw the ad; and the geographical areas the ad was seen in.
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