Facebook

Report March 2025

Submitted
Commitment 6
Relevant Signatories commit to make political or issue ads clearly labelled and distinguishable as paid-for content in a way that allows users to understand that the content displayed contains political or issue advertising.
We signed up to the following measures of this commitment
Measure 6.1 Measure 6.2 Measure 6.3 Measure 6.4 Measure 6.5
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
As noted in our previous report, Meta launched an AI disclosure policy in 2024 to help people understand when a social issue, election, or political advertisement on Facebook has been digitally created or altered, including through the use of AI. 

Advertisers will have to disclose whenever a social issue, electoral, or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to:
  • Depict a real person as saying or doing something they did not say or do; or
  • Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or
  • Depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.
Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
No
If yes, which further implementation measures do you plan to put in place in the next 6 months?
As mentioned in our baseline report, our policies are based on years of experience and expertise in safety combined with external input from experts around the world. We are continuously working to protect the integrity of our platforms and adjusting our Political Advertising policies, tools, and processes.
Measure 6.1
Relevant Signatories will develop a set of common best practices and examples for marks and labels on political or issue ads and integrate those learnings as relevant to their services.
Facebook
QRE 6.1.1
Relevant Signatories will publicise the best practices and examples developed as part of Measure 2.2.1 and describe how they relate to their relevant services.
As noted in our baseline report, Meta uses disclaimers for ads about social issues, elections or politics.

Not all placement nor formats can support ads with a "Paid for by" disclaimer, hence we would reject ads on social issues, elections or politics in such placements or formats.  

While some placements are not available at this time, we are working to increase availability.