Facebook

Report March 2025

Submitted
Commitment 4
Relevant Signatories commit to adopt a common definition of "political and issue advertising".
We signed up to the following measures of this commitment
Measure 4.1 Measure 4.2
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
No
If yes, list these implementation measures here
As noted in our baseline report, we continue to enforce our policy for Ads about social issues, elections or politics (“SIEP ads”).

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes
If yes, which further implementation measures do you plan to put in place in the next 6 months?
As the provisions of Regulation (EU) 2024/900 on the transparency and targeting of political advertising become applicable, we will update measures under this Chapter as appropriate and to the extent they are not already addressed by Meta’s products and or/policies.
Measure 4.1
Relevant Signatories commit to define "political and issue advertising" in this section in line with the definition of "political advertising" set out in the European Commission's proposal for a Regulation on the transparency and targeting of political advertising.
Facebook
QRE 4.1.1
Relevant Signatories will declare the relevant scope of their commitment at the time of reporting and publish their relevant policies, demonstrating alignment with the European Commission's proposal for a Regulation on the transparency and targeting of political advertising.
As mentioned in our baseline report, we continue to enforce our policy for Ads about social issues, elections or politics (“SIEP ads”), which covers advertising that:
  • Is made by, on behalf of or about a candidate for public office, a political figure, a political party, a political action committee or advocates for the outcome of an election to public office
  • Is about any election, referendum, or ballot initiative, including "get out the vote" or election information campaigns.
  • Is about any social issue in any place where the ad is being run (we define social issues as sensitive topics that are heavily debated, may influence the outcome of an election or result in/relate to existing or proposed legislation. In the EU, those social issues include civil and social rights, crime, economy, environmental politics, health, immigration, political values and governance, and security and foreign policy).
  • Is regulated by law as political advertising.

Further details of our policies can be found online:
QRE 4.1.2
After the first year of the Code's operation, Relevant Signatories will state whether they assess that further work with the Task-force is necessary and the mechanism for doing so, in line with Measure 4.2.
The Taskforce working group on the definition of political ads has not begun.