Facebook

Report March 2025

Submitted
Commitment 1
Relevant signatories participating in ad placements commit to defund the dissemination of disinformation, and improve the policies and systems which determine the eligibility of content to be monetised, the controls for monetisation and ad placement, and the data to report on the accuracy and effectiveness of controls and services around ad placements.
We signed up to the following measures of this commitment
Measure 1.1 Measure 1.2 Measure 1.3 Measure 1.4 Measure 1.5 Measure 1.6
In line with this commitment, did you deploy new implementation measures (e.g. changes to your terms of service, new tools, new policies, etc)?
Yes
If yes, list these implementation measures here
Improvements to Inventory Filter for Facebook Feed and Reels:
Inventory Filter for Facebook Feed and Reels gives advertisers the ability to adjust their preferences for adjacency to different content types. Within this control, advertisers can choose between expanded, moderate, and limited inventory settings based on the suitability level that’s right for their brand. We’ve rolled out the following improvements to this control: 

  • Language Expansion:     Inventory Filter now supports a total of 34 languages on Facebook Feed and Reels. We’re  further working to expand the number of languages supported by Inventory Filter this year.
    • Please note that this language expansion refers to Inventory Filter for Feed and Reels. The Inventory Filter for in-content ads, currently supports 37 languages and this work will bring the language support closer to parity between the two controls.

Additional Brand Safety & Suitability Meta Business Partners have onboarded to the third-party brand suitability verification solution for  Facebook Feed and Reels, such as Adloox.

(For advertising policies, see Commitment 2)

Do you plan to put further implementation measures in place in the next 6 months to substantially improve the maturity of the implementation of this commitment?
Yes
If yes, which further implementation measures do you plan to put in place in the next 6 months?
  • Meta will continue to invest resources in the ongoing development and enhancement of the inventory filter.
  • We plan to expand integrations with our third-party partners to introduce additional functionality.

Measure 1.1
Relevant Signatories involved in the selling of advertising, inclusive of media platforms, publishers and ad tech companies, will deploy, disclose, and enforce policies with the aims of: - first avoiding the publishing and carriage of harmful Disinformation to protect the integrity of advertising supported businesses - second taking meaningful enforcement and remediation steps to avoid the placement of advertising next to Disinformation content or on sources that repeatedly violate these policies; and - third adopting measures to enable the verification of the landing / destination pages of ads and origin of ad placement.
QRE 1.1.1
Signatories will disclose and outline the policies they develop, deploy, and enforce to meet the goals of Measure 1.1 and will link to relevant public pages in their help centres.
We continue to require compliance from our users with the policies defined in our baseline report regarding monetisation of their content. No additional new policies to report on in this instance. 

SLI 1.1.1
Signatories will report, quantitatively, on actions they took to enforce each of the policies mentioned in the qualitative part of this service level indicator, at the Member State or language level. This could include, for instance, actions to remove, to block, or to otherwise restrict advertising on pages and/or domains that disseminate harmful Disinformation.
We were not able to deliver this SLI  for this report.