Since pioneering verification in 2008, DoubleVerify (DV) has consistently led the industry with innovative solutions that drive media efficiency and performance for global brands. But innovation alone isn’t enough. DV also provides advertisers with the tools and support to achieve the optimal balance between protection and scale.

One notable example of this is DV’s ‘Inflammatory Politics & News’ Category, which first launched in 2016. 

DV’s “Inflammatory Politics and News” category is powered by a combination of scalable AI solutions (including DV’s Universal Content Intelligence engine and through partnerships such as Storyzy) and manual classification by DV’s internal subject matter experts. 

Our internal teams are continuously monitoring evolving narratives and new sites, leveraging information from specialized technological, research and global fact-checking partners. This combination ensures our classifications are scalable, accurate and evolving along with the fast-moving news cycle, online behaviours and client sensitivities.